It used to be that creative projects went from brainstorming to beta testing and release in the most efficient way possible by putting all team members in the same place for the duration of the project. This model, however, might not be as efficient or desirable in today’s interconnect age.
Creative Projects Done Remotely
When you think about it, a creative project in which all team members are expected to be in the same city and on exactly the same schedule in increasingly unrealistic. You might be conducting a web design release in California and want to remain in close contact with a skilled back-end developer in Austin and a UX expert in Toronto.
When we say that the world is getting smaller, we don’t mean that the globe is literally getting smaller in size. This might as well be the case, though. The ability to submit proposals or draft revisions and get your changes seen and commented on by a whole creative team instantaneously in a watershed moment in tech history.
You can now brainstorm on video in real time with team members spread across the globe and use digital file sharing tools like DropSend to get the word out about recent changes. Conducting a creative project remotely makes more sense in light of the fact that changes can be made instantly; you can push back (or move forward) deadlines or replace absent or underperforming team members literally with the touch of a button.
All of these conveniences, however, aren’t without some drawbacks and cautions. To effectively run a creative project remotely, you’ll need a project manager that can keep ongoing communication with everyone on the creative team as well as a forum on which to post changes. If all of these things can be navigated, running a creative team remotely is a huge leap forward.
Tips for Making It Work
As long as each team member is dedicated to communication and collaboration, remote creative work promises a tremendous payoff. A project manager can get a team member working on any phase of the project to modify or even scrap altogether what s/he’s working on and get going on something else.
In addition, websites like Elance that bring together freelancers willing to work together, yet previously separated by geographic constraints, clearly show how cost-efficient and beneficial corralling together the most qualified freelancers in their respective fields can be. An attentive project manager can spot the best talent and bring those professionals into the fold.
Cost Savings and Efficiency
So, why is this so cost saving? Simply because the project manager doesn’t have to expense moving the whole creative team around to get to work; even if the project manager wouldn’t have been expected to pay the expense in the past, forcing a developer, programmer or designer to move in the past would have been a serious deterrent to lassoing the ideal team members for each project.
Another obvious advantage to a project manager getting the ball rolling remotely is that now there’s no need to have a brick-and-mortar location to house the whole creative project. Moreover, each team member – from back-end developer to e-commerce integrator – can work from the comfort of their own homes.
You can still foster a sense of teamwork and camaraderie by having the project manager engage each team member in suggestions and ways to wring the most out of each creative enterprise you undertake. The project manager in this brave new world needs to itemize, delegate and communicate each phase’s tasks when running a creative project remotely, and when this happens the payoff is huge.